For 13 years there has been a reggae renaissance developing in the Northwest. The result…
CALI-Strong.com Starts Fundraiser for Legendary Musician, Lee Scratch Perry, After Fire
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CALI Strong, The California Sports Company, introduces its give-back program by supporting the legendary artist, Lee Scratch Perry (L$P), who was named the “Grandfather of Reggae and Dub” and helped launch Bob Marley among numerous others.
Studio Fire Destroys Lifetime of Work & Home
L$P recently lost most of his valuables including his home, music, memorabilia, costumes, and more in a recent fire, so CALI Strong is stepping forth to offer 25% of its proceeds to help him rebuild.
Call To Action
CALI Strong Inc. Chairwoman, Jennifer Echeverria said, “We were in the process of implementing a Fundraiser Affiliate Program which will help raise money for any organization that promotes values, education, sports, fitness, and music to our country’s youth by donating a portion of the proceeds back to the organization.”
After reading of the tragedy, she thought to herself, “Why not launch with Lee Scratch Perry?”
“THANK YOU JENNIFER from CALI STRONG for the wonderful design of godly arts
LOVE YOU, GOD BLESS”
– £$P
How You Can Help
Supporters can participate in this L$P fundraiser program in two ways at Store.CALI-Strong.com:
- Purchase special bundled L$P Rasta Collection Packs
OR - Use the special coupon code GoLSP to save 5% on any purchase for yourself, and we donate 25% of our proceeds to L$P. Get savings for yourself and donations to L$P!
CALI Strong has created three special L$P Rasta Collections composed of matching Rasta Hat, T-shirt, Socks, Shoe, and Skateboard for the launch of this fundraiser.
Save Money and Raise Money
Save 5% Off any purchase made on CALI-Strong.com and automatically donate part of your purchase to help L$P.
Simply enter the coupon code GoLSP at the time of purchase.
“After the firemen finished, we go look and everything was black. Lee’s room is completely burnt, everything gone. He didn’t even have a pair of shoes to wear. From the fire and the water, everything was like an earthquake.”
– Mireille Perry
Contact
To learn more about this fundraiser please contact:
Jennifer Echeverria
CALI Strong, Inc
2683 Via De La Valle
Suite G249
Del Mar, CA 92014
Email: J@CALI-Strong.com
About CALI Strong, Inc
CALI Strong, The California Sports Company, embodies the iconic California-Dream attitude and lifestyle that is built into every authentic piece of sports equipment, shoe, apparel, and accessory. The company was founded in San Diego as a consumer-direct brand to not only offer superior quality products but also to promote and support programs that foster empowerment. The “I am CALI Strong” battle cry spotlights everyday people doing remarkable things.
- Homepage Web Site
- Online Retail Store
- Facebook Organization Fan Page @CALIStrongUSA
- Instagram @CALIStrongUSA
- Twitter @CALIStrongUSA
About Lee Scratch Perry
Rolling Stone ranked Lee Scratch Perry as #100 on their list of the 100 Greatest Artists of All Time.
Born in rural Jamaica, Scratch mentored a young Bob Marley, created the sound of Reggae, pioneered a new genre of music he called Dub, invented what was to become the remix. He has produced and collaborated with artists like Bob Marley, Junior Murvin, The Congos, Paul McCartney, The Clash, Beastie Boys, Adrian Sherwood, Keith Richards, George Clinton, and Animal Collective.
His 2003 album, Jamaican E.T., won the Grammy for best reggae album with repeat nominations in 2008, 2009, 2011, and 2015.
- Official Homepage Web Site
- Facebook Organization Fan Page @Lee-Scratch-Perry-official
- Twitter @ScratchLee
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