For 13 years there has been a reggae renaissance developing in the Northwest. The result…
Joshua Tree Roots Rock Reggae Festival: The Interview
The Joshua Tree Roots Rock Reggae Festival ( JTRRRF ) is a 3-day event, celebrating the music, art, and spirit of the roots, rock, and reggae community.
Web Site:
http://JTRootsRockReggaeFest.us/
Facebook:
https://www.facebook.com/joshuatreerootsrockreggaefest/
Where & When
Friday, Sept. 30 thru Sunday, Oct. 2
10:00 AM to 10:00 PM
Joshua Tree Community Center
6171 Sunburst Street
Joshua Tree, CA 92252
The event will feature reggae legends Pato Banton and Lesterfari & King Music, as well as relative newcomers such as Upfull Rising, Trumpets of The Young, Deacon Strange and Bossfight.
California Roots, Rock & Reggae Artist Lineup
Concert Charity Community Fundraiser:
Sponsored in part by CALI Strong, highlights will include a giveaway of equipment and school supplies on Saturday, Oct. 1st.
The Joshua Tree Roots Rock Reggae Festival began life in August of 2016 during a brainstorm session between Monica Slovatizki, Eric Quander and “Crow,” an artist and spiritual leader.
Recognizing the value of creating a reggae event in Joshua Tree, it was agreed that each had considered the concept at one time and reached consensus to work together. They decided to collaborate, with the sole mission of producing the Joshua Tree Roots Rock Reggae Festival ( JTRRRFEST ).
Event Co-Founder Interview
We got a chance to chat with the co-founders about this fantastic music and social experiment in the California reggae scene.
What was the genesis of the festival?
Eric: We are three producing partners that have come together to launch this event. Each of us had the idea of a reggae festival in Joshua Tree at one time or another, before ever meeting.
Monica: Our community is a small one, and word quickly spread that we each were thinking about the same thing, and soon all met and agreed to combine our talents to make something positive happen for our community. All of us brought a particular set of skills and resources to the table, and we’ve been able to plant the seed of a historical event, that will translate into positivity throughout the community.
Crow: To bring cultural and community awareness to our friends and neighbors through music education and love.
What inspired you to take on the challenge of organizing the event?
Crow: Starting anything new is rife with challenges and obstacles. We’ve each produced events in the past, and had an idea of what to expect- the ups and downs. From the onset, we approached the project with the mindset, that this is a righteous, holy endeavor that can only prosper with our good intentions and the goodwill and support of both the local and extended community. We’ve reached out letting people know about what we’re doing, and the interest and support have been miraculous. We were inspired by that reaction from the community, and our individual commitments to serve the youth with the vision of giving back to the community in a tangible way.
Monica: One of the main goals of the event is to raise $2,000 for the purchase of school supplies for the community’s youth. Part of proceeds will buy pens, pencils, erasers, markers, bags and backpacks.
Eric: Additionally, we aim to economically enhance the local community by introducing a new population to the region that will take advantage of the various commercial enterprises along Highway 62.
How did you pull off such an impressive All-Star Reggae Line-Up for your first year?
Monica: Each partner reached out to their network, and we were amazed at the enthusiasm when artists heard two words: Joshua Tree and reggae—they were hyped to participate. Joshua Tree reputation as a destination for communities gathering around music is on the rise, and we aim to diversify the audience and economy that such events attract.
Eric: FaceBook and social media have been blowing up the event, and we’ve had to turn many bands away, as there’s no more room. We’re considering having a Reggae Holiday Community Party in December, and will be looking for more bands. If you’re in a band and want us to check you out, just connect with us on FaceBook.
Did you combine great reggae performances and social change in one fun event?
Eric: We’re honored to kick-off the event with the legendary PATO BANTON and to end things with L.A. legend, LESTAFARI, with notable regional acts from San Diego, Orange County, and Los Angeles.
Monica: Besides music, we will feature an African Market, with vendors of crafts, arts, and services. The day will be led by several Masters of Ceremonies throughout the day, including Danny Crucial of internet radio station, KJAY; Papa Dread and DJs Ras Mitch and ElevationSD.
Crow: With your help, we will distribute free school supplies and skateboard gear to youth beginning at Noon. Attendees will have a great day of music and activities.
Related Posts
