UCLA Bruin legend Bill Walton gets statue at San Diego Park
Bill Walton, renowned San Diego basketball legend, gets bronze sculpture commemorating his lifelong love of cycling at Ski Beach Park in Mission Bay.
CALI Strong at the San Diego County Fair / Del Mar Fairgrounds 2016
Start your summer off right with CALI Strong at the San Diego County Fair! For the very first time, CALI Strong is presenting our fresh 2016 merchandise line-up. The fair will be the public’s first chance to purchase the newest…
Pro Surfer Garrett McNamara Mega Wipes Out At Mavericks On Video
Pro surfer Garrett “G-Mac” McNamara experienced a frightening big wave wipe out at the famous Mavericks surf break in California
Surfing pioneer Larry Gordon dies at 76 in San Diego
Larry Gordon, the man who utterly transformed surfing as he produced foam boards at his California company, has died. He was 76. Gayle Gordon, Gordon's wife, stated he died quietly on New Year's Day at his home in San Diego…
Swami’s Surfing Assn’s ‘Return to the Reef’ Surf Contest 2015
Swami's Surfing Association's Return to the Reef 21st Invitational Surf Contest 2015 is coming to Cardiff State Beach for 20 of California's top surf clubs.
California Bearcats Select is sponsored by CALI Strong!
CALI Strong now sponsors California Bearcats Select, the toughest, hardest working and smartest basketball club on the west coast.
CALI Strong showcases the 140th Ventura County Fair 2015
CALI Strong is at the 140th Ventura County Fair on Ocean Blvd space #23 & #24 with super discounts and bonus gifts! The Ventura County Fair has been a tradition for almost 150 years. It was first held in 1874…
CALI Strong at the San Diego County Fair / Del Mar Fairgrounds 2015
Start your summer of 2015 with CALI Strong at the San Diego County Fair! For the first time, CALI Strong is releasing our new 2015 product lineup. This will be the public's first chance to buy the latest CALi Strong skateboards, surfboards,…
Skateboarding: The Latino Effect
Latino Americans and Skateboarding Have a Rich History In the 1990's and early 2000's, mainstream pop culture associated skateboarding primarily with white suburban boys. The stereotypical “skater boy” had long blonde hair and a punk or hippie aesthetic. These days,…
The History of Skateboarding In California
One of California’s most iconic traditions is skateboarding. If you've ever been to California, it is likely that you’ve seen people both young and old riding down the street on a skateboard. Today, millions of Californians use skateboards for both…