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CALI Strong is a CA based attitude company that represents everything cool about the California lifestyle. The CALI Strong attitude shows up in every skateboard, shoe, and apparel design worthy enough to be symbolic of the “Mecca of Cool”.

CALIi Strong is synonymous with the California Dream in the Golden State land of opportunity in the culture of action sports, music, technology and the Hollywood movies.

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San Diego’s Finest Timelapse

San Diego’s Finest Timelapse

Kevin Andrew Falk fits San Diego's magic of Comic-Con to the Gaslamp Quarter to Coronado and beyond into just five minutes.…

Skateboarding: The Latino Effect

Skateboarding: The Latino Effect

Latinos have always had a strong presence in extreme sports; particularly in skateboarding. They have made many contributions that have shaped skate culture.